First of all, don't be embarrassed or needlessly worry

If you think that your partner may have ED, there's no cause for embarrassment. You'll both have a lot less to worry about if the issue is discussed with a physician.

  • Assure him that ED generally doesn't mean that he's infertile or unable to have an orgasm or to ejaculate... ignore all those myths about men with ED lacking in virility or potency. ED is different from complaints about orgasm and/or ejaculation.
  • Remind him that ED affects about half of all Canadian men aged 40 to 70 years.

Sure, for some men ED occurs frequently. But most men only occasionally have ED and do not experience a complete lack of function. By definition, ED is the inability of the male to attain and/or maintain penile erection sufficient for satisfactory sexual performance.

Bottom line? ED is treatable. And the fact that you recognize that there may be a problem is a very important first step toward a solution.

Is performance pressure a myth?

Most men and women believe that a man is responsible for satisfying his partner sexually.

A: In a Canadian survey, most men and women believed that a man is responsible for satisfying his partner sexually§§.

§§Canadian arm of an international consumer survey designed to explore sexual habits and behaviors, particularly the aspirations and unmet needs. For this question regarding male responsibility for sexual satisfaction, n=250 males and n=250 females.

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